What marketing will you do?
By Glenn Wegner, Lone Star Realty, Keller, TX Last reviewed: October 6, 2026
Marketing starts with pricing and presentation, because those drive results more than any ad. My marketing is matched to each home and its conditions. The standard package includes professional photos, video, signage, social media, and email, along with MLS exposure that syndicates to the major home search sites and my website. I also use AI tools to reach interested buyers more efficiently. All of my advertising follows fair housing rules and does not target or exclude anyone based on a protected class. I'll show you the plan in writing before we list.
